One of the biggest mistakes we see non-profit organizations make time after time with an annual gala is a poor choice of entertainment (or complete lack of entertainment altogether). While you may believe that your gala is the party of the year, remember that many of your guests attend several non-profit galas per year, some of which are exciting and entertaining. Others feel more like obligation than enjoyment. So how can you separate yourself from the pack and remain top of mind? Here’s what the talent buyers at Mole Street Artists have to say.
Consider this statistic:
51% of people across 9 markets say that music events make them feel more positively about brands.
Markets: USA, Japan, Brazil, Singapore, UK, Thailand, China, Australia and Mexico
Source: Momentum Worldwide 2013 study
Live entertainment is the perfect opportunity to generate an emotional response from your guests that will lead to more donations the night of your gala and throughout the year. Showing your supporters a good time will also increase the odds that they’ll come back for a seat at the table next year.
Set a positive tone from the moment your guests walk through the door with entertainment during cocktail hour. Choose a band or DJ from Mole Street Artists that can offer an atmospheric sound that allows for networking and mingling. A good band or DJ during cocktail hour will warm up your guests as they shake off the stress from the work day and help to transition the party into the main program hour.
Continue to set the atmosphere with music that does not overpower dinner conversation. Focus on creating a comfortable atmosphere for your guests.
A good band or DJ can help your emcee to build excitement during your main program. Professional, experienced artists use music to usher special guests to the stage and drum up excitement for the cause. If you have an award program, choose a band that is experienced with the award show format so they can effectively play interlude music between awards.
After the main program has ended, keep the good times going. Choose a band or DJ that will get people re-energized after the delicious meal and inspiring program.
In summary, search for a band that can keep the excitement up all evening, from the pre-dinner atmosphere, to the main event, to dancing afterwards. Creating a fun and exciting party will ensure a good experience for your donors and supporters and encourage further donations.
View our artist roster and contact our talent buyers to book top-quality entertainment for your non-profit gala.